Producing media that did more than fill space

The situation

In the outdoor industry, products rarely stand alone. They live within stories—shaped by place, people, and experience. This project set out to produce a short narrative film, supported by still photography, written content, and product placement, all designed to build a meaningful connection between brand and audience.

The complexity lay not in the creative ambition, but in the number of voices involved. Multiple stakeholders, each with different goals and expectations, needed to see themselves reflected in the final output—without the story feeling forced or fragmented.

The real challenge

Large, collaborative productions demand more than technical execution. The final media had to feel true to the environment, the products, and the experience being portrayed.

That meant creating a brief that was precise yet flexible, and building relationships based on trust and empathy—with clients, photographers, writers, producers, and models alike. Without that, authenticity would be the first thing lost.

What we did

The approach focused on clarity, coordination, and care.

• Developed a strong, shared brief that aligned four stakeholders from different industries
• Identified common ground across products and goals, ensuring each enhanced the others
• Established a clear communication hub to manage real-time updates across the team
• Supported people on the ground through changing conditions, logistics, and constraints
• Prioritised a safe, positive working environment throughout the shoot

Outdoor productions are shaped by weather, terrain, and unpredictability. Clear communication made adaptation possible without compromising quality.

The shift

Despite inevitable changes on the day, the project delivered a cohesive, narrative-led film, supported by stills and written content that travelled well beyond its original context.

The final piece received industry recognition and international publication, but just as importantly, it strengthened long-term working relationships across the entire creative team.