For years, the association’s flagship conference had been held in London. While central and familiar, the location created practical and financial barriers for many members based elsewhere in the UK and abroad.
The decision to move the conference beyond the capital was a significant step. It raised an important question: could the event maintain its reputation, quality, and international appeal while becoming more accessible to a broader audience?
This wasn’t simply about choosing a new venue. The move needed to work at every level—from programme quality and logistics to the overall experience for international attendees.
Confidence was key. For the association, this first non-London conference had to run smoothly enough to set a precedent, proving that future events could be hosted across the UK without compromising standards.
The focus was on careful planning, coordination, and clear communication throughout the association, particularly with those who did not want change.
Every detail was considered through the lens of accessibility and experience.
The conference exceeded expectations. Attendance was strong, engagement high, and feedback consistently positive.
International delegates found the event easy to navigate, and the programme retained the depth and prestige the conference was known for. The move outside London not only worked—it enhanced the event’s reach and inclusivity.
Accessibility isn’t a compromise on quality. When events are designed thoughtfully, expanding beyond familiar locations can strengthen connection, participation, and long-term confidence.
Breaking with tradition opened new possibilities for how the association could bring its community together.